Market Research 101 For Expat Entrepreneurs

Posted on 08. Feb, 2010 by Emmanuelle Archer in Blog, Expat Entrepreneurs
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- You’re looking for local retailers for your new product – the cutest felt hats ever – but what colours should you show them? Will their Danish customers prefer forest green, or hot pink with orange polka dots?

or…

- You need a small business loan, but you don’t have much credit history in Canada yet. How do you build a rock-solid business plan that wins over your bank manager?

or…

- You just know that your holiday resort project in Vietnam will be a success … if only you can convince that venture capitalist to lend you the funds. How do you show him that the demand is there, and that his investment will be worth his while?

The answer to these pressing questions and many, many more? Market research, my dear Watson!

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