Archive for February 3rd, 2010

4 Reasons Why You Need To Clearly Define Your Target Market

Posted on 03. Feb, 2010 by Emmanuelle Archer in Blog, Expat Entrepreneurs
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For all the discussion about choosing your target market, you may still be wondering if it’s such a good idea. Do you really have to narrow it down?

After all, if you can get business from all sorts of folks, why would you want to limit your potential market? Isn’t that kind of shooting yourself in the foot?

These questions are perfectly valid, and you’re not the first entrepreneur to struggle with them. In order to help you make an informed decision, here are the top 4 reasons why I recommend that you define very clearly who your potential clients are.

Target neon sign

4 benefits of narrowing down your target market (more…)

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