Archive for January 29th, 2010

Starting A Business Abroad: How To Choose Your Target Market Wisely

Posted on 29. Jan, 2010 by Emmanuelle Archer in Blog, Expat Entrepreneurs
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You’ve been doing a lot of listening lately, and you have gained a pretty good understanding of what the market needs and wants. Now it’s time to choose your target market, that is to say, the kind of clients you’re going to market your products and services to.

Dartboard

Choosing the segment of the market with the most potential is an important and complex decision for any business, but as an expat entrepreneur, there are a few additional factors to bear in mind: (more…)

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